Choosing a provider
Shopify URL redirect setup services
Redirect work is invisible when it is done well and very visible when it is not: broken links in search results, old emails leading nowhere, and lost visitors from sites that linked to you.
This page explains what to expect from someone setting up Shopify redirects for you, from the URL inventory to the evidence that old links work.
Illustrative diagram
- Redirects area — in the Shopify admin
- Test log
- Import — redirect map uploaded by CSV
- Columns — old URL, destination, result
- Flagged result — wrong destination or not found
- Notes — fixes applied and retested
Ask for evidence, not reassurance
A provider should be able to show three things: the list of old URLs they started from and where it came from, the redirect map they imported, and a test log showing a sample of old URLs resolving to the right destinations after launch.
If any of these is missing, it is hard to know whether important pages were covered. The test log in particular turns "redirects are done" into something you can check.
Questions to ask a redirect provider
| Question | A good answer |
|---|---|
| Where will the old URL list come from? | Several sources combined: exports, sitemap, and pages with visits or links |
| How will destinations be chosen? | Closest equivalent page, with retired pages agreed with you |
| When will redirects go live? | Imported before the domain switch |
| How will you prove they work? | A test log after launch, including the most visited old pages |
| What about international stores? | Separate redirects for each market subfolder, as Shopify requires |
How a redirect engagement runs
Inventory
Old URLs collected and deduplicated.
Output: URL inventory
Draft map
Each URL given a proposed destination.
Output: Draft redirect map
Your review
You approve destinations for retired products, categories and pages.
Output: Approved map
Import and test
Map imported before launch; sample tested after.
Output: Test log
Warning signs
Everything sent to the homepage
Quick to do, but visitors lose the page they wanted and search engines lose context.
Only product URLs covered
Categories, content pages and blog posts are often forgotten.
Redirects added after launch
Old links break for every visitor until redirects exist.
No mention of Shopify's limits
Redirects from paths Shopify does not allow, or from pages that still exist, will not work.
Redirect hygiene after launch
Redirect work does not end at launch. Products and collections are deleted over time, and each deletion creates a new old URL. Redirect chains can appear when a page that was already a destination is later moved.
A light review every few months catches these. Checking for not-found visits, if you have the data, shows which old addresses are still being requested and need a redirect.
What you should receive
Files
- Old URL inventory with its sources
- Approved redirect map as imported
- Post-launch test log
Guidance
- How to add a redirect when deleting a product
- How to spot and fix redirect chains
Links inside your own content
Redirects catch old links from other sites, but your own content should not depend on them. Blog posts, product descriptions and pages often link to old addresses. A good provider updates those internal links to the new Shopify paths, so customers move directly between pages and redirects are left to handle only external links.
We scan migrated content for links to old paths and list any that cannot be updated automatically, so they can be fixed by hand.
Questions about Shopify URL redirect setup services
What is a redirect test log?
A record of old URLs tested after launch, showing where each one now leads and whether that destination is correct.
Will you need access to my analytics?
It helps to find pages that receive visits, but it is optional. Exports and the old sitemap are the main sources.
Can you set up redirects for a store that launched months ago?
Yes. We collect old URLs that are still being requested and add redirects for them, then test.
Who decides where retired products redirect?
We propose destinations; you approve them, because you know which products are truly gone and which have replacements.
Do redirects affect page speed?
A single redirect adds a small step. Chains of several redirects add more, which is why we avoid them.
Can redirects be updated later?
Yes. Redirects can be edited or added in Shopify's admin, and we show you how.
Can you check redirects on a site that launched without them?
Yes. We identify old addresses that are still being requested, map them and add redirects, then test.
Do you redirect blog posts as well as products?
Yes. Blog posts, categories, information pages and products are all included in the inventory.
Can redirects be reviewed before they go live?
Yes. You approve the destinations for retired products and pages before the map is imported.
Do you fix redirect chains?
Yes. Where one redirect leads to another, we point the first directly at the final destination.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Shopify Help Center: URL redirects (opens in a new tab) — reviewed 2026-10-22
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