Pricing and quotation guide
Shopify product migration cost
Product migration cost is driven by the shape of the catalogue, not just its size. How products are structured on the old platform, how clean the data is and how images are stored all change the work involved.
This page describes those factors so you can understand a quotation and prepare your data to reduce it.
Illustrative diagram
Product migration effort
- Structure
- Options beyond three
- Bundles
- Add-ons
- Data quality
- Duplicates
- Missing values
- Images
- Reachable URLs
- Re-hosting
- Specifications
- Filters
- Structured data
Catalogue shape matters more than size
A thousand simple products with up to three options each may migrate with less effort than two hundred products that each need restructuring. The question is how far the old platform's product model is from Shopify's, and how much transformation each product needs.
Specifications are the other big factor. Catalogues with many technical attributes need decisions about which become filters, which become structured product data and which stay in descriptions.
What drives product migration cost
- Structure mismatch
- Products with more than three variant attributes, bundles or add-ons need restructuring.
- Data quality
- Duplicate SKUs, missing prices and inconsistent spellings need cleaning before import.
- Images
- Images not reachable by public URL must be exported, hosted and re-linked.
- Specifications
- Mapping many attributes to structured data and filters adds design and import work.
- Merging catalogues
- Matching and resolving duplicates across two sources is separate work.
- Verification depth
- Larger sample checks take longer but catch more.
Costs paid to third parties (separate from our fees)
- Image hosting, if images must be moved before import
- Bulk editing or import apps, for very large catalogues
Any third-party tools are paid to their providers and listed in the quotation if needed.
Choosing verification depth
| Level | What is checked | Suits |
|---|---|---|
| Standard | Counts plus a sample of complex products | Clean, simple catalogues |
| Extended | Counts, larger sample across every product type | Mixed or large catalogues |
| Full | Every product compared against source | High-value or regulated product data |
Preparation that reduces cost
Data
- Remove discontinued products from the export
- Fix duplicate SKUs at the source
- Standardise size and colour spellings
Images and decisions
- Confirm image URLs are publicly reachable
- Decide which specifications customers filter by
- Agree how products with more than three options should be split
Where the effort went
Illustrative example — not a client case study
Situation: A hardware supplier moves 600 products, many with ten or more technical attributes and some with four variant dimensions.
- Products with four variant dimensions are split into linked products.
- Twelve attributes are chosen as filters and stored as structured data; the rest go into a specifications table.
- Images hosted behind the old site's login are exported and re-hosted before import.
What this shows: Restructuring and specification mapping took more effort than the import itself, which is typical for technical catalogues.
One-off migration or repeatable import
If products will keep arriving from the same source, such as a supplier feed, it may be worth building the migration as a repeatable process: a saved mapping, a template and a checklist that can be run each season. The first run costs a little more; later runs cost much less.
If the migration is truly one-off, a simpler approach is usually better. Tell us in your enquiry which situation applies so the quotation matches.
Costs after the migration
Once products are in Shopify, ongoing costs come from apps you choose for features such as advanced filters or product options, and from the time needed to keep data consistent. Clean data and written naming rules reduce both, which is part of why we invest in them during the migration.
Questions about Shopify product migration cost
Is product migration priced per product?
No. We estimate from the catalogue's shape and data quality, which predict effort better than a per-product rate.
Why do specifications add cost?
Each attribute needs a destination: a filter, structured product data or the description. Many attributes mean many decisions and more import work.
Does merging two catalogues cost more?
Yes. Matching products and resolving conflicts is separate work from importing them.
Can I choose a lighter verification to save money?
Yes, for clean, simple catalogues. For high-value or technical data, deeper checks are worth it.
What if my images are not reachable online?
They must be exported and hosted somewhere accessible before import, which is listed in the quotation.
Can products be migrated in stages to spread cost?
Yes. Product types or brands can be migrated in separate batches.
Are product descriptions cleaned as part of the cost?
Removing old platform markup is part of mapping. Rewriting descriptions is separate copywriting work.
Does a larger test batch cost more?
Slightly, but it catches problems before they are repeated across the catalogue, which usually saves time overall.
Are categories turned into collections as part of the cost?
Carrying category membership across is included. Designing a new rule-based collection structure is quoted as a separate item if you want it.
Does migrating product SEO fields add cost?
Very little when the old platform exports them. Mapping titles and descriptions to Shopify's SEO fields is part of the field mapping.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Shopify Help Center: Using CSV files to import and export products (opens in a new tab) — reviewed 2026-10-22
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