Pricing and quotation guide
Shopify content migration cost
Content migration costs depend on how much content you keep and how much clean-up each piece needs. Plain text pages are quick; posts built with page builders, embedded widgets and dozens of images take far longer.
This page explains the factors and shows how a content audit usually reduces the total.
Illustrative diagram
- PlainText and a few images
- FormattedTables, galleries, many links
- Builder-madeRebuilt with theme sections
Not all content costs the same to move
We grade content by how much work each item needs. Plain pages with text and a few images migrate quickly, whether by app or copy. Formatted posts with tables, galleries and many internal links need checking and adjustment. Builder-made pages, whose layout came from a page builder, usually need rebuilding with theme sections.
A quotation counts how many items fall into each grade, which is a far better guide than a single page count.
What drives content migration cost
- Volume kept
- Every page or post migrated adds work; retired items cost only a redirect.
- Formatting
- Shortcodes, widgets and builder layouts need cleaning or rebuilding.
- Images
- Each image is re-uploaded and relinked; image-heavy content takes longer.
- Internal links
- Links to old addresses are updated across all migrated content.
- Languages
- Content in several languages multiplies migration and checking.
Costs paid to third parties (separate from our fees)
- Blog or content migration apps, if used
- Translation services, if content is updated in other languages
Third-party apps and services are paid to their providers and listed in the quotation if needed.
Automated or manual migration
Automated with an app or API
Suits you when
- Many posts with simple formatting
- Consistent structure across posts
Watch out for
- Clean-up pass still needed
- App charges may apply
Manual migration
Suits you when
- Few pages
- Each page needs rebuilding with theme sections anyway
Watch out for
- Time per page is higher
- Better control of the result
How an audit reduces the total
Illustrative example; not a real project or prices.
| Before audit | After audit |
|---|---|
| 300 posts to migrate | 140 kept, 40 merged into 15, 120 retired with redirects |
| Every post treated equally | Most-visited posts given most care |
| Outdated advice moved as is | Outdated posts updated or retired |
Preparing for a quotation
Useful to share
- Number of pages and posts
- Whether a page builder was used
- Visit data for content, if you have it
- Languages your content is published in
Costs after migration
Once content is in Shopify, ongoing costs are mostly time: updating outdated posts, adding new content and keeping internal links current. Content that was cleaned and rebuilt with standard theme sections is quicker to maintain than content copied with old formatting, which is one reason the clean-up is included in every content migration quotation.
If you plan to publish regularly, consider whether your blog structure, tags and templates suit the content you intend to create, and settle that during the migration rather than afterwards.
What the quotation includes
Always
- Inventory and grading
- Migration and formatting clean-up
- Image re-hosting and link updates
- Redirects for moved and retired content
Optional
- Rewriting or updating content
- Translations
- New page templates
Multilingual content
If your content exists in several languages, each version needs migrating, checking and linking to its counterparts. How translations are organised in Shopify depends on your markets and translation setup, so this is decided before any content moves. Multilingual content can multiply part of the work, which the quotation shows separately for each language.
Questions about Shopify content migration cost
Is content migration priced per page?
We grade content by complexity and estimate from the mix, because a builder-made page can take many times longer than a plain one.
Does retiring content save money?
Yes. A retired page needs only a redirect, which is much quicker than migrating and cleaning it.
Is an app always cheaper for blogs?
For many simply formatted posts, usually. For few posts or heavily formatted ones, manual migration can be comparable and gives more control.
Are images a significant cost?
For image-heavy content, yes, because each image is re-uploaded and relinked.
Do updated internal links cost extra?
Updating links is part of the migration and scales with how much content is kept.
Can content migration be phased?
Yes. Essential pages can move at launch and the blog afterwards.
Will you migrate content I decide to retire?
No. Retired content gets a redirect to the most relevant page, and the original stays in your exports.
Is a sample migration charged?
The sample is part of the migration work. If you decide not to proceed afterwards, how it is charged is stated in the quotation.
Do I need to supply visit data?
It helps decide what to keep, but it is optional. Without it, decisions rely on content quality and relevance.
Do builder-made pages always need rebuilding?
Usually, because their layout depends on the builder. The text and images are reused; the layout is recreated with theme sections.
Can content migration share costs with a full store migration?
Yes. Inventory, redirects and testing overlap, so doing content alongside the store migration is usually more efficient.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Shopify Help Center: Migrating to Shopify (opens in a new tab) — reviewed 2026-10-22
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