Email platform implementation
Klaviyo email template design services
Template design services create the master email designs and reusable blocks your team will use in Klaviyo for campaigns and flows. A good designer understands that email is not a web page: layouts must work on phones, in many email apps and in dark mode, with live text rather than words inside images and a footer that always carries the unsubscribe link. The result should be editable by your team in Klaviyo's editor without breaking, come with short notes on how to use each block and be tested before handover. Beautiful mock-ups that cannot be edited, or that fall apart on a phone, are not much use.
This guide covers questions to ask, warning signs, deliverables and fees. LetGetGrow sets up and manages Klaviyo and Mailchimp, including flows, templates, integrations and migrations, with the scope, cost and timeline set out in a custom quotation.
Illustrative diagram
- Brief
- Design
- Build
- Test
- Hand over
Questions to ask
| Question | Good answer shows |
|---|---|
| Will we be able to edit the template? | Built in Klaviyo's editor with clear blocks |
| How will you test it? | Phones, common email apps, dark mode |
| How do you handle text and images? | Live text, alt text, contrast |
| What blocks will we get? | A list matched to our emails |
| Who owns the files? | We do, including source designs |
Editable, not just attractive
Your team will build emails from the template every week. If it relies on fragile custom code, or images that must be redesigned for each email, it will slow them down. Ask for a demonstration of building a new email from the blocks before accepting the work.
Warning signs
Whole emails as images
Hard to read and edit.
No phone testing
Layouts break on small screens.
No dark mode check
Logos and text may disappear.
Footer optional
Unsubscribe must always be present.
Accessibility
Ask how the designer approaches accessibility: live text, meaningful alt text, sufficient contrast, readable font sizes and descriptive links. These choices also help in email apps that block images by default.
How an engagement runs
Brief
Brand, emails, team.
Output: Design brief
Design
Master template and blocks.
Output: Approved design
Build
In Klaviyo.
Output: Editable template
Test
Devices, apps, dark mode.
Output: Test results
Hand over
Demo and notes.
Output: Usage guide
Example: a handover demonstration
Illustrative example — not a client case study
Situation: A jewellery brand commissions a Klaviyo template.
- The designer delivers a master template with eight blocks, built in Klaviyo's editor.
- In a short call, the brand's marketer builds a new campaign email from the blocks while the designer watches.
- Test screenshots from phones and dark mode are included in the handover.
What this shows: The team could use the template confidently. This example is illustrative.
What you should receive
Template
- Master layout in Klaviyo
- Reusable blocks
Evidence
- Phone and app test results
- Dark mode screenshots
Guide
- Usage notes
- Source design files
Brand fit
Share brand guidelines, fonts, colours and examples of emails you like. Ask how the designer handles brand fonts that email apps may not display, and what fallback fonts will appear instead.
Fees
Template design is usually a project fee, depending on the number of templates and blocks. Building individual campaigns afterwards is usually separate.
Dark mode
Ask the designer how the template will behave when email apps change colours in dark mode, and ask for screenshots. Logos with transparent backgrounds and dark text placed on images are common casualties.
Templates for flows
Flow emails often show products from an order or checkout. Ask whether the designer will build product blocks that handle several items, long titles and missing images, and test them with real order data from your shop.
What to share
Share brand guidelines, logo files, fonts, product photos, examples of emails you admire and a list of the email types you send.
Judging the work
After a few weeks, check how quickly your team builds emails and whether they look right on phones and in dark mode.
Editor or custom code
Ask whether the template will use Klaviyo's editor blocks or custom code. Editor-based templates are usually easier for a non-technical team to maintain; custom code can do more but may need a developer for changes. The right choice depends on who will build your emails.
Images and file sizes
Ask how the designer keeps images light enough to load quickly on mobile data, and how emails will look when images are blocked.
Questions about Klaviyo email template design services
What does a template designer deliver?
An editable master template and blocks in Klaviyo.
Should we be able to edit it?
Yes, without breaking the layout.
How should it be tested?
On phones, common email apps and dark mode.
Why avoid image-only emails?
They are hard to read, access and edit.
Who owns the design files?
Agree that you do.
How is it priced?
Usually a project fee by templates and blocks.
Request a Custom Quote
Ask about Klaviyo email template design services
Thank you — your enquiry has been sent.
We have received your message and will reply by email. If you need to add anything, email info@letgetgrow.com.