Pricing and quotation guide
Klaviyo email template design cost
Klaviyo template design is usually priced as a project. The cost depends on how many templates are needed, such as one master for campaigns and variants for flows; how many reusable blocks they include; whether brand assets exist or need creating; whether the build uses Klaviyo's editor or custom code; and how thoroughly the result is tested on phones, common email apps and dark mode. Revisions and a handover session add a little more. A single well-built master template with a sensible set of blocks often covers most needs and costs less than several separate designs.
Covered here: what drives the cost, template scopes, pricing approaches and judging value. No prices are given, because they depend on scope and provider; LetGetGrow sets out the cost for your project in a custom quotation.
Illustrative diagram
What drives template design cost
- Templates
- One master or several variants.
- Blocks
- Each reusable block designed and built.
- Brand work
- Logos and assets prepared for email.
- Build method
- Editor blocks or custom code.
- Testing
- Devices, email apps and dark mode.
Costs paid to third parties (separate from our fees)
- Photography
- Brand design work
- Email testing tools
Ask how many blocks and templates the quote includes.
Scopes compared
| Scope | What it covers | Relative cost |
|---|---|---|
| Master template | Header, footer, core blocks | Lower |
| Master plus flow variants | Extra layouts for key flows | Moderate |
| Custom-coded system | Bespoke modules and code | Higher |
How it is priced
Fixed project
Suits you when
- Clear scope
Watch out for
- Revisions included
Per template
Suits you when
- Specific templates needed
Watch out for
- Shared blocks counted twice
Within a setup
Suits you when
- New Klaviyo account
Watch out for
- Depth of design
Editor or custom code
Templates built from Klaviyo's editor blocks are easier for your team to edit. Custom code allows more control but may be harder to maintain and riskier to change. Unless you need something the editor cannot do, editor-based templates usually cost less to build and to use.
Testing
Testing on phones, common email apps and dark mode takes time and sometimes testing tools. It is what catches layouts that break, logos that disappear and text that becomes unreadable. Make sure it is in the quote.
Example: one master template
Illustrative example — not a client case study
Situation: A small fashion label asks for templates for campaigns, welcome and post-purchase emails.
- The designer suggests one master template with blocks flexible enough for all three.
- The quote lists eight blocks, testing on phones, two email apps and dark mode, and one revision round.
- A handover call shows the label's team how to build each email type.
What this shows: One template served several needs at lower cost. This example is illustrative.
Comparing quotes
Check templates and blocks included, build method, brand work, testing scope, revisions, handover and whether source design files are yours.
Keeping costs down
Prepare brand assets, start with one master template, use editor blocks and collect examples of emails you like.
Judging value
A good template shows in faster email building, consistent design and emails that read well on phones. Compare time spent building emails before and after.
Brand assets
If logos, colours and fonts are already defined, template design can start straight away. If assets need preparing for email, such as a logo version that works in dark mode or icons sized for small screens, that adds design time. Ask whether the quote includes this preparation.
Revisions
Ask how many rounds of design changes are included. Agreeing the design on a static mock-up before building in Klaviyo keeps revision rounds fewer and cheaper.
Handover
A short guide and a call showing your team how to use each block add a little to the fee and prevent the template being misused or broken later.
Applying to existing flows
If you already have flows, moving their emails onto the new template is extra work per email. Ask whether it is included or priced separately.
Accessibility
Designing for live text, alt text and contrast takes care rather than extra cost. If a quote treats accessibility as an optional extra, ask why.
Testing tools
Some designers use email testing tools to preview many apps at once. Ask whether any subscription cost is included, or whether testing is done by sending to real devices. Either can work if the results are shared with you.
Flow variants
Separate layouts for welcome, abandoned checkout or post-purchase emails add design and build time. Often the master template's blocks can cover these with small changes, which costs less. Ask the designer whether separate variants are genuinely needed before paying for them, and what each would add that the master cannot.
Source files
Agree that design source files are yours, so future changes do not depend on the original designer.
Questions about Klaviyo email template design cost
What affects template design cost?
Templates, blocks, brand work, build method and testing.
Do we need several templates?
Often one master with flexible blocks is enough.
Is custom code worth it?
Only if the editor cannot do what you need.
Is testing included?
Check the quote; it should be.
Do we get source files?
Agree that you do.
How is value judged for Klaviyo email template design?
Faster building and emails that read well.
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Ask about Klaviyo email template design cost
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