Design & Branding
Brand identity
Brand identity work beyond a single logo: visual systems, colour and typography, guidelines, refreshes and full rebrands, for new and established businesses. These pages explain what each involves, what you should receive and what shapes the cost.
Service overview
- Brand identity designBrand identity design explained: logo, colours, type, imagery and tone working together, how identities are developed, trade mark checks, accessibility and guidelines.
- Visual identity designVisual identity design beyond the logo: colour, type, imagery, icons, layout grids and graphic devices combined into a system that stays recognisable everywhere.
- Startup brandingStartup branding that fits uncertain early stages: name checks, a flexible core identity, launch essentials and how to avoid over-investing before the market is proven.
- Small business brandingSmall business branding that owners can maintain: everyday touchpoints, a practical identity, templates in familiar tools and consistency without a marketing team.
- Corporate identity designCorporate identity design for organisations with divisions or sub-brands: brand architecture, document systems, governance and keeping many teams consistent.
- Brand guidelines creationCreating brand guidelines people will use: essential sections, writing rules for non-designers, examples of correct and incorrect use, formats and version control.
- Brand colour palette designBrand colour palette design: lead and support colours, neutrals, functional colours, proportions, accessible text pairs and values for screen and print.
- Brand typography selectionBrand typography selection: choosing heading and text typefaces, readability, language support, weights, licences for desktop, web and apps, and fallback fonts.
- Brand identity refreshA brand identity refresh updates a dated look while keeping what customers recognise: deciding what to keep, what to modernise and how to roll changes out.
- Business rebrandingBusiness rebranding explained: good and poor reasons to rebrand, name changes, trade mark checks, website and domain redirects, and telling customers clearly.
Choosing a provider
- Brand identity design servicesChoosing a brand identity designer: how they run discovery, how many concepts they show, who owns the final files and rights, feedback rounds and what you receive.
- Visual identity design servicesWhat visual identity design services should deliver: a defined system, asset library, templates, tested applications and guidance your team and suppliers can follow.
- Startup branding servicesHow startup branding services work: a lean brief, positioning workshop, naming support, launch-ready files and a review after the first customers respond.
- Small business branding servicesWhat to expect from small business branding services: a plain-language process, a usable brand kit, templates you can edit yourself and help briefing printers.
- Corporate identity design servicesHow corporate identity design services work with stakeholders: audits, approval groups, template builds, rollout plans, staff briefings and supplier handover.
- Brand guidelines creation servicesBrand guidelines creation for existing brands: auditing current use, settling inconsistencies, rebuilding files, writing rules and an editable guide.
- Brand colour palette design servicesBrand colour palette design services: colour values for each medium, an approved contrast matrix, tints, developer-ready tokens and print proof checks.
- Brand typography selection servicesBrand typography selection services: shortlists set in your content, licence reviews, web font setup, document templates with type styles and a type specification.
- Brand identity refresh servicesBrand identity refresh services: an honest audit, restraint about change, side-by-side comparisons, rebuilt files and a rollout plan for existing materials.
- Business rebranding servicesBusiness rebranding services that cover more than design: launch planning, website migration with redirects, asset replacement lists and customer messaging.
Pricing and quotation guide
- Brand identity design costWhat brand identity design costs: discovery, concepts, logo and system scope, guidelines, applications, typeface licences, trade mark fees and photography.
- Visual identity design costWhat drives visual identity design cost: number of applications, icon sets, illustration, photography direction, templates, motion and the guidelines you need.
- Startup branding costBudgeting startup branding: what a launch identity includes, naming and trade mark costs, website and deck applications, and spreading spend across early stages.
- Small business branding costSmall business branding cost explained: design fees versus rollout costs, signage, vehicles, workwear and print, and phasing the work around your cash flow.
- Corporate identity design costCorporate identity design cost factors: consultation, sub-brands, template builds, font licences for every user, signage rollout, training and ongoing brand management.
- Brand guidelines creation costWhat brand guidelines creation costs: audit work, file rebuilding, number of sections, tone of voice, application examples, online formats and future updates.
- Brand colour palette design costBrand colour palette design cost: new versus extending a palette, accessibility testing, print proofing, spot colour matching, developer files and updating materials.
- Brand typography selection costBrand typography selection cost: design time for shortlists and hierarchy, separate font licence fees by use, template styling and the cost of switching fonts later.
- Brand identity refresh costBrand identity refresh cost: depth of change, file rebuilding, template updates, guidelines and rollout of signage and print, compared with a full rebrand.
- Business rebranding costBusiness rebranding cost beyond design: naming, trade marks, website migration, replacing signage and print, administration time and customer communication.
Industry solution
- Brand identity design for startupsBrand identity design for startups shaped by business model: consumer launches, B2B services, marketplaces, crowdfunding pages, investor decks and early hiring.
- Brand identity design for beauty brandsBrand identity design for beauty brands: packaging space for required information, product photography style, shelf and screen presence, and range systems.
- Brand identity design for fashion brandsBrand identity design for fashion brands: wordmarks, labels and swing tags, lookbooks, seasonal flexibility, online shop presentation and social content.
- Brand identity design for restaurantsBrand identity design for restaurants: signage, menus that stay readable, delivery app listings, takeaway packaging, staff uniforms and food photography.
- Brand identity design for consultanciesBrand identity design for consultancies: credibility in proposals and reports, presentation templates, chart styles, thought leadership and personal profiles.
- Brand identity design for software businessesBrand identity design for software businesses: app icons, product interface colours, accessible UI palettes, design tokens, documentation and marketing site consistency.
- Brand identity design for nonprofitsBrand identity design for nonprofits: volunteer-friendly templates, fundraising materials, respectful imagery, accessible communications and partner co-branding.
- Brand identity design for homeware brandsBrand identity design for homeware brands: lifestyle and product photography, swing tags and packaging, marketplace listings, collections and retail presence.
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