Amazon A+ content design for beauty brands

Module ideas for beauty products

Honest shade and texture

Colour accuracy matters more in beauty than almost anywhere. Photograph swatches under neutral light, show shades on several skin tones where relevant and avoid filters that change colour or smooth texture. A shade that looks different on arrival leads to returns and disappointed reviews.

Careful claims

Cosmetics are for cleaning, perfuming, protecting or changing appearance. Claims that a product treats conditions, heals or acts medically go beyond that. Keep claims to what the product does cosmetically and what your evidence supports, and take advice where unsure. Words like 'clinically proven' need real studies behind them.

Before-and-after images

If you show results, they must be genuine, unretouched in the area that matters and representative of what customers can expect. Retouched results mislead buyers. Some brands use texture and application images instead, which inform without the same risk.

Building beauty A+ content

1. 01

   Research

   Reviews on shade, texture, suitability.

   Output: Buyer doubts

2. 02

   Claims check

   Evidence for every statement.

   Output: Approved claims

3. 03

   Photography

   Swatches, textures, application.

   Output: Accurate images

4. 04

   Design

   Modules per question.

   Output: Draft A+

5. 05

   Review

   Colour, claims, phone view.

   Output: Submitted A+

Example: A+ content for a tinted moisturiser

Beauty A+ checks

Ingredients

Highlight key ingredients in plain language and explain why they are there. 'Free-from' statements must be accurate and should not imply that other products are unsafe. Keep the full ingredient list consistent with packaging.

Who it suits

Help shoppers choose by stating skin or hair types, concerns and any cautions, such as patch testing. Clear guidance reduces wrong purchases.

Comparing the range

A comparison chart across your range, by skin type, finish or concern, keeps shoppers within your brand and helps them pick the right product.

Inclusive imagery

Showing products on a range of ages, skin tones and hair types, with permission from the people pictured, helps more shoppers see themselves using the product.

Packaging and size

Show pack sizes clearly, with volume and a scale reference, since beauty products can look larger in photographs than in the hand. Mention refill options or recyclable packaging only if accurate.

Fitting into a routine

Beauty shoppers often want to know where a product fits: morning or evening, before or after another step, how often to use it. A short routine module showing the product's place, alongside other products from your range where relevant, answers that and encourages buying the products that work together. Keep it simple and accurate to how the product should be used.

Describing scent and feel

Scent and feel cannot be photographed, so describe them in plain, specific words, such as 'light citrus' or 'absorbs quickly without stickiness', rather than vague praise. Specific descriptions set accurate expectations.