Amazon A+ content design for homeware brands

Module ideas for homeware

Honest scale

Room scenes help shoppers picture a product at home, but wide-angle lenses and small props can make items look bigger. Use standard furniture for reference, keep perspective natural and add a dimension diagram. Size surprises are a common reason for homeware returns.

Colour accuracy

Warm room lighting and styling can shift colours. Show the true colour in neutral light alongside the styled scene, and check against a physical sample. Shades such as grey, cream and green vary widely between screens and photos.

Materials and finishes

Close-ups of weave, grain, glaze or stitching help shoppers judge quality. Name materials accurately, and avoid terms like 'solid wood' or 'linen' unless they apply fully. Show the back or underside if quality matters there.

Building homeware A+ content

1. 01

   Research

   Reviews on size, colour, care.

   Output: Buyer doubts

2. 02

   Facts

   Dimensions, materials, care.

   Output: Approved details

3. 03

   Imagery

   Room scenes and close-ups.

   Output: Image set

4. 04

   Design

   Modules per question.

   Output: Draft A+

5. 05

   Check

   Colour, scale, phone view.

   Output: Submitted A+

Example: A+ content for a woven rug

Homeware A+ checks

Styling and what is included

Styled scenes often include cushions, plants and accessories. Make clear what is included, for example with a 'what's in the box' module, so shoppers are not disappointed.

Assembly

For furniture and larger items, show what assembly involves, how long it takes if you have reliable figures and what tools are needed or included. Clear expectations reduce complaints. Show the item part-assembled if it arrives flat-packed.

Coordinating the range

Show matching pieces from the same collection, such as a throw with cushions, so shoppers can build a look within your brand. A comparison chart helps with size options. Use consistent styling across the collection.

Care and durability

Washing, cleaning and care instructions belong in A+ as well as on the label. Durability claims, such as 'fade-resistant', need evidence. Mention whether covers are removable.

Seasonal relevance

Some homeware sells around seasons and gifting. Modules showing the product in a seasonal setting can help, as long as the core module set still works year-round.

Showing different rooms

Some homeware products work in several rooms or styles. Showing a product in two contrasting settings, such as a modern living room and a cosy bedroom, helps more shoppers picture it at home. Keep both scenes realistic and the product's colour consistent between them, so shoppers do not think they are looking at two different items.

Sets and multipacks

For sets, show exactly what is included and the size of each piece. Lay out the contents clearly, since shoppers often misjudge how many items or which sizes a set contains.

Texture and feel

Describe how materials feel in specific words, such as soft brushed cotton or matte glazed stoneware, to complement the close-up images.