Industry solution
Website redesign for manufacturers
Manufacturers' websites often carry years of product pages, datasheets and documents linked from distributors, catalogues and customers' procurement systems. A redesign that breaks those links causes real disruption.
We redesign manufacturer websites so catalogues become easier to search and documents stay reachable, with every moved product and file redirected.
Illustrative diagram
Documents are linked from everywhere
Datasheets, drawings and certificates are often linked directly from distributor websites, printed catalogues, emails and procurement records. If a redesign changes their addresses without redirects, those links fail, and buyers may specify against nothing or assume a product is discontinued.
We inventory every document before redesigning, keep stable addresses where possible and redirect the rest. Superseded documents point to their current versions.
Common catalogue improvements
| Problem | Redesign change |
|---|---|
| Products organised by internal division | Organised by application or product family buyers recognise |
| Specifications buried in PDFs | Key specifications as searchable tables on product pages |
| Inconsistent units and formats | Standardised specification fields |
| Search that ignores part numbers | Search that recognises product references |
| Long generic quote form | Quote form capturing quantity, specification and drawings |
Telling distributors and partners
Distributors often copy product information and link to your documents. Before launch, let them know what is changing and share a list of new document locations, even though redirects will handle old links. After launch, check a sample of distributor links to confirm they still reach the right files.
If distributors use a data feed from your site, it needs to keep working through the redesign.
Before redesigning a manufacturer site
Inventory
- Every product page and its address
- Every downloadable document and its address
- Feeds or integrations used by partners
Decide
- Which products are current, discontinued or replaced
- Where discontinued product pages should point
- Which documents are superseded
Handling discontinued products
Replaced by a newer model
Redirect to the replacement, with a note on the new page if helpful.
Discontinued with spares available
Keep a simplified page explaining support and spares.
Fully withdrawn
Redirect to the product family page.
Designing for engineers and buyers
Engineers and procurement teams visit manufacturer websites with specific questions: does this part meet the specification, what are the tolerances, what is the lead time, where is the latest datasheet. They value precision and speed over marketing language. A redesign should make specifications scannable, keep units consistent and put documents one click from the product.
Marketing content still has a place, on application and capability pages, but it should not stand between an engineer and the data they came for.
How a manufacturer redesign runs
Inventory
Products, documents, feeds and inbound links listed.
Output: Complete inventory
Structure
Families and applications organised around buyers.
Output: New catalogue structure
Build and redirect
Templates built, products and documents moved, redirects mapped.
Output: Site on staging
Launch and check
Distributor links sampled, feeds verified.
Output: Live site with links intact
Better quote requests
A redesign is a good time to rethink the request-for-quote form: ask for part reference, quantity, required date and any drawings, and route requests to the right estimator. Better-specified requests save back-and-forth and speed up responses.
Certifications and quality information
Quality certifications and compliance documents matter to buyers and are often requested during supplier approval. A redesign can gather them on a quality page, each with its issue and expiry date where relevant, so buyers find current versions quickly and your sales team stops emailing them individually.
Questions about website redesign for manufacturers
Will distributor links to our datasheets break?
Not if every document address that changes is redirected. We inventory documents before redesigning.
Can specifications move out of PDFs onto pages?
Yes, key specifications can become searchable tables, with PDFs still available.
What happens to discontinued products?
They redirect to replacements or family pages, or keep simple support pages if spares are available.
Can our product search recognise part numbers?
Yes, if product references are stored consistently and the search is configured for them.
Do we need to tell distributors?
It is good practice, even with redirects in place, especially if they use data feeds.
Can the redesign be phased by product family?
Yes. Families can move one at a time, with redirects added as each goes live.
Can we keep the same addresses for current products?
Where possible, yes. Keeping addresses for current products avoids unnecessary redirects.
Can datasheets show revision dates?
Yes, so buyers can see they have the current version.
Can we show stock or lead times?
If your systems can share them reliably, yes; otherwise state typical lead times you can commit to.
Do you redesign data feeds for distributors?
We keep existing feeds working and can improve them as separate work.
Can product pages link to related accessories?
Yes, related products and spares can be linked from each product page when the data is available.
Can the website handle several languages for export customers?
Yes, planned as part of the structure, with each language checked by someone fluent.
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