Pricing and quotation guide
Website migration cost
The cost of moving a website to a new platform depends on how much there is to move and how much changes along the way. A small brochure site moved like for like is a contained project. A large site with hundreds of pages, custom forms, integrations and a new design is substantially more work, particularly in mapping redirects and testing.
This page explains the cost factors in a website migration and how to keep the budget under control.
Illustrative diagram
Migration budget
- Content
- Pages
- Templates
- Redirects
- Mapping
- Testing
- Connections
- Forms
- Integrations
- Launch and platform
- Monitoring
- Subscriptions
What shapes the cost
- Pages and templates
- Volume of content and number of layouts to rebuild.
- Content method
- Automated import, or manual copying and reformatting.
- Redirects
- Mapping each old address to a new one.
- Forms and integrations
- Rebuilding and testing connections to other systems.
- Design changes
- Like-for-like, or a new design at the same time.
- Testing and support
- Pre-launch testing and monitoring afterwards.
Costs paid to third parties (separate from our fees)
- New platform subscription or hosting
- Premium themes, plugins or apps
- Migration tools or import services
- Domain or email changes, if needed
Platform and app costs are often ongoing and should be compared with what you pay now.
Typical migration scopes
| Scope | Includes | Relative effort |
|---|---|---|
| Like-for-like | Same content and similar design on a new platform | Lower |
| Migration with clean-up | Outdated content removed, structure tidied | Moderate |
| Migration with redesign | New design and structure plus migration | Higher |
| Complex migration | Many integrations, custom functions or large content volume | Highest |
Clean up before you move
Migration is a good moment to remove pages nobody visits, merge duplicates and retire outdated content. Every page not migrated is one less to copy, format and test, though its old address should still redirect somewhere sensible. A short content review at the start can reduce the migration cost and leave a tidier site.
Example: moving an old CMS site
Illustrative example — not a client case study
Situation: A business site of around eighty pages runs on an outdated content management system.
- An inventory finds twenty pages with no recent visits, which are merged or retired.
- The remaining pages are imported to a new platform using four templates.
- Every old address is mapped, forms are rebuilt and tested, and the site is monitored after launch.
What this shows: Fewer pages and templates kept the migration contained and the new site easier to maintain. This example is illustrative.
Comparing migration quotations
Included
- Inventory and redirect mapping
- Forms and integrations
- Testing and launch support
Clarify
- Whether design changes are included
- Post-launch monitoring period
- Ongoing platform and app costs
Compare ongoing costs too
A new platform may change your ongoing costs: subscriptions, app fees, hosting, maintenance effort. A migration that looks affordable can become expensive if the new platform needs several paid add-ons to match current features. Listing current and expected annual costs side by side gives a complete picture before committing.
Phasing a large migration
Large sites can sometimes be migrated in sections, for example moving the main marketing pages first and an archive or blog later. This spreads cost and reduces risk, though it requires careful handling of navigation and redirects while two systems run side by side. Discuss whether phasing suits your site before deciding.
Why testing deserves budget
Testing forms, integrations, redirects and mobile layouts takes time, and it is tempting to cut it. But testing is where problems are cheapest to fix: before customers meet them. A migration quotation that includes structured testing, and shows what will be tested, is usually better value than one that leaves testing vague.
Domain and email changes
If the migration also changes the domain or email provider, budget for that work separately and plan it carefully, because email interruptions can be more disruptive than website issues.
A contingency allowance
Old sites often contain surprises: hidden pages, forgotten integrations, content embedded in unusual ways. A modest contingency in the budget absorbs these without delaying launch, and an inventory at the start reduces how many surprises remain.
Retiring old subscriptions
Once the new site is stable, cancel subscriptions tied to the old platform, which can offset part of the migration cost.
Questions about website migration cost
How much does a website migration cost?
It depends on pages, templates, redirects, integrations, design changes and testing.
Can we reduce the cost?
Remove unused content before migrating and keep the design similar.
Is a redesign included?
Only if quoted; separating them helps you compare.
Are platform costs included?
They are separate and often ongoing.
Why not skip redirects to save money?
Lost visitors and enquiries usually cost more.
Is post-launch support included?
Check the monitoring period in the quotation.
Can a large migration be done in stages?
Sometimes, with careful navigation and redirect planning.
Should we budget a contingency?
A modest one absorbs surprises found in older sites.
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