Pricing and quotation guide
PPC landing page development cost
The cost of PPC landing pages depends mostly on how many distinct pages your campaigns need and how much measurement work goes with them. Because ad spend continues every month, the page cost is best judged against what it does to that ongoing spend.
This page explains the cost lines in a PPC landing page quotation and how to decide how many pages to start with.
Illustrative diagram
PPC page quotation
- Template
- Fast layout
- Form or call button
- Intent pages
- Headline match
- Offer details
- Tracking proof
- Conversion tags
- Test conversions
- Optional
- Call tracking
- Page tests
Cost lines in a PPC page quotation
- Number of intent pages
- Each distinct intent needs its own page; similar intents can share a template with different headlines.
- Template build
- A fast, reusable layout is built once and then varied, reducing the cost of each extra page.
- Copy per page
- Headlines, offer details and supporting points matched to each ad group.
- Conversion tracking
- Defining, installing and proving conversions, including click identifier handling.
- Call tracking setup
- Where calls matter, connecting a call tracking tool and testing it.
- Testing programme
- Optional versions and analysis after launch, quoted per test or as a series.
Costs paid to third parties (separate from our fees)
- Ad spend, paid to the ad platform
- Call tracking tool subscription
- Ad account management, if handled by an agency
- Landing page tool subscription, if used
Ad spend and third-party subscriptions are paid to their providers and are not part of the page quotation.
Start where the spend is
In many accounts, a small number of ad groups carries much of the budget. Building dedicated pages for those first gives the largest share of paid visitors a better landing, while smaller ad groups can continue to use existing pages until results justify more.
Your ad manager can export spend by ad group, which makes this decision straightforward.
Three ways to start
| Start | Covers | Suits |
|---|---|---|
| Single page | The highest-spend ad group | Testing the approach before wider rollout |
| Template and core pages | A reusable layout plus pages for the main intents | Accounts with a few clear service lines |
| Full account coverage | A page for every distinct intent, with tracking proof | Larger accounts with steady spend |
Why tracking is priced separately
Automated bidding strategies learn from conversion data. If conversions are counted wrongly, for example on a button click rather than an accepted submission, the ad platform optimises towards the wrong visitors and the account can drift for weeks before anyone notices. Proving the tracking, with test conversions confirmed in the ad account, is therefore a distinct piece of work with its own line in the quotation.
It is also the line we recommend never cutting.
To quote PPC pages accurately
From your ad account
- Ad groups and their current landing pages
- Spend by ad group
- Current conversion actions
From your business
- The action each campaign should produce
- Who follows up leads or calls
- Whether pages live on your site or a page tool
Comparing page cost with ad spend
A one-off page cost is easiest to judge against months of advertising. If a page helps a larger share of paid visitors take action, the improvement repeats every month the campaign runs. We cannot predict that improvement for you, and you should be wary of anyone who does, but you can measure it once the page is live and tracking is reliable.
Example: three service lines, one template
Illustrative example — not a client case study
Situation: A trades business runs ads for repairs, installations and servicing, all pointing at the homepage.
- Spend by ad group shows repairs and installations carry most of the budget.
- A fast template is built and two pages created first, each matched to its ads.
- Conversions are redefined to count accepted enquiries and tracked calls only.
- A servicing page is added later using the same template.
What this shows: The template meant the third page needed mainly copy and checks. This example is illustrative.
Ongoing costs after launch
Once pages are live, ongoing costs are usually modest: occasional copy changes as offers change, new pages when new ad groups are added and optional tests. If your team can edit pages directly, many small changes need no developer at all. We agree how ongoing changes are handled and charged before the first page goes live.
Questions about PPC landing page development cost
Do I need a page for every keyword?
No. One page per distinct intent is enough; many keywords share an intent.
Is a landing page tool cheaper?
It can speed up changes but adds a subscription. We compare it with building on your site.
Is conversion tracking included?
It is a separate line, because accurate tracking is essential for bidding.
Do you charge for testing?
Tests after launch are optional and quoted per test or as a planned series.
Will pages reduce our ad spend?
We cannot promise that. Pages aim to help more paid visitors act; results are measured after launch.
Can we add pages later?
Yes. With a template in place, later pages mainly need copy and checks.
Are there monthly fees?
Not for the pages themselves. Hosting, tools and any agreed ongoing support are listed separately.
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