Landing page design for events

How the page changes over the event cycle

Design the page to evolve

Because the page changes so often, its structure should anticipate the changes. Sections for the programme, speakers and venue can exist from the start with honest placeholder text such as 'programme to be announced', then fill in as details are confirmed. That way, updates are a matter of adding content, not redesigning the page under deadline pressure.

A clear note of when the page was last updated helps returning visitors trust that what they read is current.

Practical information attendees look for

Speakers and programme

Speakers often sell an event, but only list speakers who have confirmed, and use the biography and photo they approve. If a speaker withdraws, update the page promptly and tell registrants where it matters. For the programme, a simple timetable view that works on phones is more useful than a complex grid that only works on a desktop screen.

Presenting sponsors and partners

• Agreed placement

  Logos and descriptions placed as agreed in each sponsor's package.

• Approved assets

  Use the logo files and wording the sponsor supplies.

• Clear distinction

  Sponsored sessions labelled so attendees understand what they are attending.

Organisers should be able to update it

Event details change at short notice: a room swap, a delayed session, a new speaker. Organisers need to make these updates themselves without waiting for a developer. We build event pages in an editor your team can use, with sections that are easy to update safely, and provide a short guide for the common changes.

After the event

When the event ends, the page becomes a record and a bridge to the next one. Thank attendees, link to recordings or slides if available, and invite visitors to register interest in the next event. For recurring events, keeping each year's page as an archive, with the current edition at the main address, preserves links that speakers and attendees have shared.

Making the page easy to share

Events spread through speakers, sponsors and attendees sharing the link. A clear page title, a good preview image and a short description that appears when the link is shared on social platforms or messaging apps all help. Speakers in particular appreciate a ready-made line of text and image they can post.

Ticket types and prices

If the event has several ticket types, such as early-bird, standard, group or concession, present them in a simple comparison so visitors can see what each includes. Early-bird prices should end on the date stated and the page should update when they do. If prices include or exclude VAT or booking fees, say so next to the price rather than revealing it at checkout.

For free events, say clearly that registration is free and whether places are limited.

Accessibility information

Attendees with access needs often decide whether to attend based on information that is missing from event pages: step-free routes, accessible toilets, quiet spaces, hearing loops or captioning. Stating what is available, and how to ask about anything else, helps people plan and tells everyone that their attendance has been considered.