Business websites
Brochure website design
A brochure website is a small site, usually a handful of pages, that explains who you are, what you do and how to get in touch. It is not meant to sell online or publish constantly. Its job is to make a good, accurate impression whenever someone looks you up.
We design brochure websites that are clear, quick to load and almost maintenance-free, so they keep doing their job for years without attention.
Illustrative diagram
Home
- Services
- One section per service
- About
- Who and how
- Examples
- Work you can show
- Contact
- Form and details
What a brochure site is for
Many people will look your business up after meeting you, hearing your name or seeing your van. A brochure site confirms you are real, shows what you do and gives them an easy way to get in touch. It supports your reputation rather than trying to replace your sales conversations.
Because it has few pages, every page matters. A brochure site with five well-written pages is far more effective than one with twelve thin ones.
The pages most brochure sites need
| Page | Purpose |
|---|---|
| Home | What you do, for whom and where, with a clear contact action |
| Services or what we do | A short description of each service |
| About | Who is behind the business and how you work |
| Examples, if appropriate | Work you have permission to show |
| Contact | Form, email, phone and location if relevant |
A privacy page is also needed if the site collects any personal data, such as through a contact form.
Built to need little upkeep
Brochure sites change rarely, so they should be built to need little maintenance. Simple, fast technology with few moving parts means fewer updates, fewer security patches and lower hosting costs. Complex platforms with many plugins suit sites that publish often, not ones that change a few times a year.
When something does need changing, such as new contact details or an extra service, the change should be quick and inexpensive.
Quality points that matter on a small site
Content
- Clear, specific description of what you do
- Accurate contact details and service area
- No placeholder text or outdated information
Technical
- Fast loading on phones
- Contact form tested and delivering
- Secure connection on every page
Who brochure sites suit
Trades and local services
Customers check you are real and how to contact you.
Consultants and freelancers
Clients confirm your experience and approach after an introduction.
Established small firms
A clean, current site replaces an outdated one without adding complexity.
When a brochure site is not enough
If you need to publish regularly, sell online, take bookings or rank for many different services, a brochure site will feel limiting. In that case a larger site is worth planning. Starting with a brochure site is still sensible for many businesses, provided it is built so pages can be added later.
How a brochure site comes together
Conversation
A short call about your business, customers and services.
Output: Page plan
Wording
Draft content for each page, for your approval.
Output: Approved text
Design and build
Your brand applied to a clean layout, phones first.
Output: Site for review
Test and launch
Form delivery, speed and devices checked; domain connected.
Output: Live site
Writing for a small site
Good brochure copy is specific. Instead of "we provide quality services", say what you do, for whom, where and how. Mention the details customers care about, such as how quickly you respond, what is included or which areas you cover, but only where they are true and you can keep them true.
Short paragraphs, plain words and clear headings make a small site easy to scan on a phone.
Photos that build trust
On a brochure site, photographs of your real work, premises or team do more than any design detail. They show visitors that you exist and what to expect. Even good phone photos, taken in decent light and cropped consistently, are better than generic stock images. If you use stock images for backgrounds, avoid ones that could be mistaken for your own work or staff.
Questions about brochure website design
What is a brochure website?
A small website, usually a few pages, that explains your business and how to contact you, without online selling or frequent publishing.
How many pages should a brochure site have?
Usually five to eight: home, services, about, contact, and examples or a privacy page as needed.
Is a brochure site enough for search engines?
For searches for your business name and main service, a clear brochure site can do well. Ranking for many services needs more pages.
Can a brochure site grow into a bigger website later?
Yes. We build so additional pages can be added without redesigning the site.
Will I need to maintain it?
Very little. Contact details and services should be checked occasionally, and the hosting kept current.
Do I need a privacy page?
If the site collects personal data, such as through a contact form, a privacy notice is needed.
Can a brochure site include my opening hours and location?
Yes, if they are relevant to customers and you keep them accurate.
Request a Custom Quote
Ask about Brochure website design
Thank you — your enquiry has been sent.
We have received your message and will reply by email. If you need to add anything, email info@letgetgrow.com.