Pricing and quotation guide
Mailchimp template design cost
The cost of a Mailchimp template depends mainly on the route and the scope. Branding one of Mailchimp's prebuilt designs with your logo, colours and a set of sections is usually a smaller job than coding a custom template from scratch, which takes longer and may need a developer for later changes. More layouts, such as separate newsletter, announcement and event templates, add time, as do preparing brand assets, testing on phones and email apps, rounds of revisions and a training session for the people who will send emails. Mailchimp's own plan is paid to Mailchimp.
Here you will find cost drivers, scopes, pricing approaches and value checks. No prices are given, because they depend on scope and provider; LetGetGrow sets out the cost for your project in a custom quotation.
Illustrative diagram
What drives template cost
- Route
- Branded prebuilt design or custom code.
- Layouts
- One template or several.
- Sections
- Reusable blocks designed and tested.
- Brand preparation
- Logos and assets for email.
- Training
- Showing editors how to use it.
Costs paid to third parties (separate from our fees)
- Mailchimp plan
- Brand design
- Photography
Ask for prebuilt and coded options to be priced side by side if you are unsure.
Scopes compared
| Scope | What it covers | Relative cost |
|---|---|---|
| Branded prebuilt template | One layout, core sections | Lower |
| Several layouts | Newsletter, announcement, event | Moderate |
| Custom-coded template | Bespoke design and code | Higher |
How it is priced
Fixed project
Suits you when
- Clear scope
Watch out for
- Revisions included
Per layout
Suits you when
- Several templates
Watch out for
- Shared sections
Within setup
Suits you when
- New Mailchimp account
Watch out for
- Depth of design
Prebuilt versus coded
Mailchimp's help mentions prebuilt designs and the option to code your own. Branding a prebuilt design is usually quicker and keeps editing easy. Coding gives more control but costs more to build and, often, to change later. Unless you need something the editor cannot do, the prebuilt route usually offers better value.
Training editors
A short session showing staff or volunteers how to duplicate the template, use each section and avoid changing the footer adds a little to the fee and prevents broken emails later.
Example: comparing routes
Illustrative example — not a client case study
Situation: A local museum wants a newsletter template.
- The designer quotes a branded prebuilt template and a custom-coded option.
- The museum's volunteers will send emails, so the prebuilt route is chosen.
- The quote includes five sections, phone testing and a training call.
What this shows: The museum paid for a template its volunteers could use. This example is illustrative.
Comparing quotes
Check the route, layouts and sections, brand preparation, testing, revisions, training and whether design files are yours.
Keeping costs down
Prepare logo files and colours, choose the prebuilt route if editors are non-technical and start with one layout.
Judging value
A good template shows in emails that look consistent, read well on phones and take less time to put together.
Sections
Each reusable section, such as a feature story, two-column items or an event listing, is designed, built and tested once. More sections mean more flexibility and more work. Five or six well-chosen sections usually cover most newsletters; ask which the quote includes.
Brand preparation
If your logo is only available as a low-quality image, or has no version that works on dark backgrounds, preparing email-ready assets adds design time. Supplying good files at the start keeps this down.
Testing
Test sends to phones, desktop email apps and dark mode take time but catch layouts that break and text that becomes unreadable. Check that testing is listed in the quote.
Revisions
Ask how many rounds of changes are included. Agreeing the look on a simple mock-up before building keeps revisions down.
Automated emails
Applying the new template to existing automated emails is extra work per email. Ask whether it is included.
Design files
Agree that design source files are yours, so later changes do not depend on the original designer. If a coded template is chosen, ask for the code and notes on how it is structured.
Your time
Gathering brand assets, giving feedback and attending a training session take some of your time. Plan for it so the project is not delayed.
Changes later
Coded templates may need a developer for future changes, which is an ongoing cost to weigh. Prebuilt-based templates can usually be adjusted by your own team in the editor, which keeps later costs low. Factor in who will maintain the template over the next few years, not only the build cost.
Start with one layout
Commission one flexible template first and use it for a few sends. Add further layouts only if a real need appears, which keeps the first cost down.
Questions about Mailchimp template design cost
What affects Mailchimp template cost?
Route, layouts, sections, brand preparation and training.
Is coding a template worth it?
Only if the editor cannot do what you need.
Do we need several layouts?
Often one flexible template is enough.
Is training included?
Ask; it helps editors use the template safely.
Is the Mailchimp plan included for Mailchimp template design?
No; it is paid to Mailchimp.
How is value judged for Mailchimp template design?
Consistent, readable emails built quickly.
Sources referenced
Platform features, guidance and rules change. We check the current versions before committing to an approach. This page is general information, not legal advice.
- Mailchimp Help: Templates (opens in a new tab) — reviewed 2026-10-31
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