Pricing and quotation guide
Product video editing cost
Product video editing can be priced per product, with a one-off cost to set up a template when editing a range. The cost of each video depends on how much footage there is, how consistent it is, how much colour work is needed, how many labels are added and how many versions are exported for product pages, marketplaces and social posts. Footage filmed consistently, with clear product notes, keeps the per-product price low. Filming and music licences are separate.
This guide covers cost drivers, sizes, pricing approaches, the template, comparing quotes and judging value.
Illustrative diagram
What drives product video cost
- Number of products
- Each needs its own edit.
- Footage consistency
- Mixed lighting and angles need more work.
- Colour work
- Matching to samples takes time.
- Labels
- Each label is placed and checked.
- Versions
- Product page, marketplace and social each add a little.
Costs paid to third parties (separate from our fees)
- Filming or a studio shoot
- Music licences
- Marketplace listing work
- Photography for stills
Ask how versions for different channels are counted.
Projects compared
| Project | Typical scope | Relative cost |
|---|---|---|
| Single product | One edit, two versions | Lower |
| Small range | Template plus ten products | Moderate overall |
| Large range | Template plus many products and channels | Higher overall, lower per product |
How product videos are priced
Per product
Suits you when
- A few products
Watch out for
- Versions included
- Revisions
Template plus per product
Suits you when
- A range
Watch out for
- Template cost
- Per-product rate
Day rate
Suits you when
- Large batches
Watch out for
- Products per day estimate
Consistent footage saves money
If every product was filmed the same way, with the same background, light and sequence of shots, the editor can apply the template quickly. Footage from different shoots, phones and lighting conditions needs more colour matching and shot selection, raising the per-product cost.
The template
A template for a range, with structure, label style, opening and ending, is a one-off cost that reduces every later edit. It also keeps videos consistent across your shop, which matters when shoppers compare products.
Example: a small range for a jewellery maker
Illustrative example — not a client case study
Situation: A jewellery maker wants videos for twelve pieces for the shop and social posts.
- A template is quoted once, with a consistent close-up sequence and label style.
- Twelve products are quoted at a per-product rate with two versions each.
- Footage was filmed in one session on the same backdrop, keeping editing quick.
What this shows: The per-product cost stayed low because footage was consistent. This example is illustrative.
Comparing quotes
Check the template cost, the per-product rate, how versions are counted, colour checking, label checking, revision rounds, turnaround, music handling and whether marketplace rules are checked.
Judging the value
Look at whether product videos reduce questions and returns for the products covered, and how shoppers use them on product pages. Compare products with and without video where you can, allowing for other differences.
Keeping the cost down
Film the whole range in one consistent session, send clear product notes and verified product information, and choose only the versions you will use. Start with best-sellers.
Labels and checks
Every label, such as a dimension or material, is placed, styled and checked against your product information. A video with many labels takes longer than one with a few. Supplying accurate product data in a spreadsheet makes checking quick and reduces errors.
Turnaround
Ranges may be needed for a launch date. Agree a schedule that allows for editing, your review and any changes. Large batches may be delivered in stages, starting with the best-sellers.
Versions for each channel
A product page version, a marketplace version and a short vertical social cut each need their own export and sometimes their own edit. Choosing only the channels you actually use keeps the per-product cost down. Ask whether marketplace versions are checked against the marketplace's current rules.
Revisions
Agree how many rounds of changes each product includes. Reviewing a batch at once, with all comments together, keeps rounds to a minimum.
Music
Licensed music adds a cost, through a library subscription or per-track fees. A single track used across the range keeps it simple.
Updates later
New colours, updated features or changed marketplace rules may mean re-editing. Ask how updates are priced, and whether the template and project files are kept so they are quick to make.
Colour matching
Matching video colour to real products takes more time when footage comes from different shoots or lighting. Supplying a reference photo or sample for tricky colours helps the editor get it right first time.
Questions about product video editing cost
How is product video editing priced?
Per product, sometimes with a template for a range.
Is a range cheaper per product?
It can be, once the template is set up.
Do versions cost extra?
Each channel version adds a little.
Is filming included?
No; filming is separate.
How do we reduce product video costs?
Film consistently and send verified product notes.
Do product videos earn their cost?
Fewer questions and returns for the products covered.
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