Pricing and quotation guide
Packaging redesign cost
The cost of a packaging redesign depends on how far the change goes and how many packs it touches. Updating an address across a range is mostly artwork work; refreshing colours and type is a design project; a full overhaul with new structures or materials is larger again. Every variant and pack size needs new artwork, mandatory content must be re-checked, and new templates or materials may need samples. There are also costs outside the design fee: printing, possibly new plates or cutters, writing off or using up old stock, new product photography and updating listings.
It walks through what drives redesign cost across a range, including variants, content checks, print set-up and old stock. No prices are given, because they depend on scope and provider; LetGetGrow sets out the cost for your project in a custom quotation.
Illustrative diagram
What drives redesign cost
- Depth of change
- Content update, refresh or overhaul.
- Packs and variants
- Every item needs new artwork.
- Content re-checks
- Mandatory text confirmed again.
- New formats
- Templates, materials and samples.
- Concept rounds
- Exploring options takes time.
Costs paid to third parties (separate from our fees)
- Printing and set-up
- Old stock written off or used up
- New photography and listing updates
Ask the printer whether new artwork needs new plates, cylinders or cutters.
Redesigns compared
| Redesign | What it covers | Relative cost |
|---|---|---|
| Content update | Same layout, new details | Lower |
| Refresh | New colours, type, imagery | Moderate |
| Full overhaul | New identity, formats or materials | Higher |
How it is priced
Project fee
Suits you when
- Refresh or overhaul
Watch out for
- Variants included
Per pack update
Suits you when
- Content changes
Watch out for
- Checks included
Phased
Suits you when
- Large ranges
Watch out for
- Consistency across phases
Every variant counts
A redesign that looks simple on the hero product can become large across a range of flavours, sizes and multipacks. Ask for the quote to list every pack, and whether variants are priced at a lower rate once the master is agreed.
Old stock
Unused packaging in old designs either has to be used up, delaying the change, or written off. Time the redesign so old stock runs low, and avoid large reorders of old packs once a redesign is planned.
Example: a phased redesign
Illustrative example — not a client case study
Situation: A pet food brand has thirty packs across sizes and recipes.
- The new design is agreed on the best-selling recipe first.
- Remaining packs are redesigned in two phases, timed as old stock runs out.
- Each pack's content is re-checked by the brand's adviser before artwork.
What this shows: Costs were spread and little old stock was wasted. This example is illustrative.
Comparing quotes
Check depth of change, packs and variants, concept rounds, content checks, new templates, samples, roll-out help, file ownership and whether new photography is included.
Keeping costs down
Evolve rather than overhaul if the pack works, keep existing templates and materials, combine content updates with the redesign and time it to old stock running low.
Judging value
A good redesign keeps regular customers, attracts new ones, makes the range easier to navigate and prints correctly across every variant.
Print set-up
With some print methods, new artwork means new plates or cylinders for every design. That can make a redesign across many variants expensive on the print side even if design fees are modest. Ask your printer early.
Photography and listings
New packs mean new product photos for your website, marketplaces and stockists. Include that cost and time in the plan, so listings match what customers receive.
Files
Make sure you receive editable source files for every redesigned pack, so the next update does not start from scratch.
Concept testing
Testing concepts with customers or stockists adds a little time and cost, but can prevent a redesign that loses recognition across an entire range. For a small brand, informal feedback from a few regulars may be enough; larger ranges may justify more structured testing.
New materials
Switching material or format often needs new templates, samples and colour checks, and may change unit costs. Ask your supplier to price samples and production in the new material before committing to the redesign.
Telling stockists
Stockists may need new images, updated product details and notice of when packs will change. Preparing this takes some time but avoids confusion and lost listings.
Design guidelines
A short guide explaining the new layout, colours and variant rules adds a little to the fee but makes every future pack cheaper and more consistent. Ask whether it is included.
Revision rounds
Agree how many concept and artwork rounds are included. Redesigns often involve several decision-makers; gathering their views together saves rounds.
Timing
Rushing a redesign to a launch date raises costs and the chance of errors. Allow time for samples and content checks.
Questions about packaging redesign cost
What affects redesign cost?
Depth of change, packs and variants, content and new formats.
Is a content update cheaper?
Usually; the layout stays the same.
What about old stock for packaging redesign?
Use it up or write it off; time the change.
Does printing cost more after a redesign?
Some methods need new set-up for each design.
How can costs be reduced for packaging redesign?
Evolve, keep templates and phase the change.
How is value judged for packaging redesign?
Customers kept, range clearer, correct printing.
Request a Custom Quote
Ask about Packaging redesign cost
Thank you — your enquiry has been sent.
We have received your message and will reply by email. If you need to add anything, email info@letgetgrow.com.