Pricing and quotation guide
Logo animation cost
Logo animation is one of the smaller motion projects, but the price still varies. It depends on how complex the logo is, whether usable vector files exist, how elaborate the movement is, whether a sound sting is created or licensed, how many versions are exported and how many rounds of changes are included. A simple reveal of a clean vector logo with a few versions is quick. A detailed logo animated piece by piece with custom sound and a large set of versions takes longer.
This page covers cost drivers, movement styles, pricing approaches, versions, comparing quotes and judging value.
Illustrative diagram
What drives logo animation cost
- Logo complexity
- More separate elements mean more to animate.
- File quality
- Rebuilding a logo from a flat image adds time.
- Movement style
- Simple reveals cost less than elaborate sequences.
- Sound
- Custom or licensed stings add cost.
- Versions
- Each length, background and shape adds exports.
Costs paid to third parties (separate from our fees)
- Sound licensing
- Logo redesign, if needed
- Video editing to place the animation
- Website development for web versions
Ask whether rebuilding your logo as a vector is included if you only have an image file.
Movement styles compared
| Style | Relative cost |
|---|---|
| Simple fade, scale or wipe reveal | Lower |
| Shapes building or drawing in | Moderate |
| Character or detailed sequence | Higher |
How logo animation is priced
Fixed package
Suits you when
- Clear logo files, standard versions
Watch out for
- Versions included
- Revision rounds
Concept plus animation
Suits you when
- You want to compare ideas
Watch out for
- Concepts included
Part of a video package
Suits you when
- Commissioning other motion work
Watch out for
- Logo animation itemised
Logo file quality
If your logo exists only as a flat image, the animator may need to redraw it as a vector before animating, which adds time. If you have the original artwork from your logo designer, send it. A clean vector logo with separate elements is the quickest and cheapest starting point, and is useful for print and web too.
Versions
Once the master animation is done, exporting extra versions costs less than the animation itself, but each still needs checking. A set covering intro, short, outro, light and dark, transparent and social shapes covers many needs. Ask for the set you will use rather than every possible variant.
Example: comparing two quotes
Illustrative example — not a client case study
Situation: A florist gets two quotes for a logo animation.
- One offers a single animated reveal in one format.
- The other includes two concepts, an animatic and a set of eight versions.
- The florist asks the first for a price including the same versions to compare fairly.
What this shows: Like-for-like comparison showed what each quote covered. This example is illustrative.
Comparing quotes
Check whether concepts and an animatic are included, the movement style assumed, sound, the number and type of versions, revision rounds, source files and whether vector rebuilding is included. A low price for one file may become higher once you add the versions you need. Ask for examples of past logo animations.
Judging the value
A logo animation is used on every video and presentation for years, so its value builds over time. Judge it on whether it feels like your brand, is short enough not to irritate and comes in the versions you actually use. Note every place the animation ends up being used.
Keeping the cost down
Send clean vector logo files, choose a simple movement that fits the logo, skip custom sound or use a licensed one, and request only the versions you need. Agree the version list before animation starts.
Sound
A licensed sound sting from a library is cheaper than a custom one composed for you. Check the licence covers advertising and any broadcast use. Silent versions should always be part of the set, since some uses are muted.
Revision rounds
Changes at concept and animatic stage are quick; changes after sound is timed and versions exported take longer. Agree rounds at each stage before work begins. Collect feedback in one place.
Concepts and animatic
Paying for two or three concepts and a rough animatic adds a little to the cost but helps you choose a direction before animation time is spent. A single concept is cheaper but leaves less choice. For a logo you will use for years, the extra step can be worth it.
Web versions
If the animation will play on your website, a lightweight web format may be needed, and your website developer may need time to add it. Ask whether web files are included and which formats your site supports.
Questions about logo animation cost
What affects logo animation cost?
Logo complexity, file quality, movement style, sound and versions.
Is logo animation expensive?
It is one of the smaller motion projects, but varies with scope.
What if we only have a logo image?
It may need redrawing as a vector, which adds cost.
Do extra versions cost much?
Less than the animation, but each needs exporting and checking.
Does the logo sting come with sound?
Check; licensed or custom sound may be extra.
How do we compare quotes?
Like for like: concepts, versions, sound and revisions.
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