Business video editing for software companies

Editing screen recordings

Raw screen recordings show the whole screen at a size that is hard to read on a phone. Editing zooms into the relevant area, adds highlights or cursor emphasis for clicks, cuts loading and waiting time and adds short labels for each step. Record at a sensible resolution with a clean desktop, notifications off and a demo account rather than real customer data.

Video types for software companies

Product walkthroughs

A walkthrough shows how the product solves a problem, step by step, rather than listing every feature. Open with the problem, show the main workflow, highlight the result and end with how to start a trial or book a demo. Keep it short; detailed features can have their own videos. Use realistic demo data.

Feature update clips

Short clips showing what a new feature lets customers do work better than long release-note videos. One feature per clip, with a clear benefit, a quick demonstration and a link to more detail, fits emails, social posts and in-app announcements.

Help and onboarding videos

Short videos answering common support questions, each covering one task, can reduce support requests and help new users get started. Name them by the task, such as 'How to invite a teammate', and keep a consistent opening and ending so the help library feels organised. Link each one from the matching help article.

An update-friendly workflow

1. 01

   Script

   Steps written before recording.

   Output: Script

2. 02

   Record

   Demo account, clean screen.

   Output: Screen recording

3. 03

   Edit

   Zoom, highlight, label, caption.

   Output: Video

4. 04

   Log

   Product version and date noted.

   Output: Video log

5. 05

   Update

   Re-record changed steps only.

   Output: Updated video

Example: help videos for a booking software company

Before publishing

Customer interviews

Customers describing how they use the product can be persuasive. Get the customer's written approval of the final edit, including any results stated, and make sure claims are accurate and specific. Keep the approval on file.

Keeping videos current

Interfaces change. A video showing an old screen confuses users. Keep a log of each video's product version, review videos after major releases and design edits so changed steps can be re-recorded and swapped in without redoing the whole video.

Captions and voice-over

Help and product videos may be watched with sound off or in noisy places. Captions for any voice-over, plus short on-screen labels for each step, make them usable without audio. Check captions for product terms and feature names.

Webinar replays

Customer webinars can be edited into replays with chapters for each topic, and short clips of key tips. Remove attendee details and questions where people did not agree to appear.

A consistent look

Use the same intro card, label style, highlight colour and closing card across walkthroughs and help videos, so they feel like one library. A template speeds up every new video.

Videos for sales

Short walkthroughs tailored to a sector or use case can help sales teams follow up demos. Keep them specific, accurate and free of real customer data.

Scripts before recording

Writing the steps before recording keeps screen recordings tight and reduces editing. A short script also makes re-recording easier when the interface changes.