Business video editing for consultants

Insight videos

A short video explaining one issue, such as a regulation change or a common mistake, and how to think about it, shows how you work. Editing should cut repetition, add on-screen text or a simple diagram for the main point and end with an invitation to discuss. Keep these short and focused.

Video types for consultants

Webinar replays

A recorded webinar can be tidied into a replay: trim the waiting time at the start, technical pauses and housekeeping, add chapters for each topic and caption it. Short clips of key points can be cut for social posts. Attendee questions should only be included where attendees agreed. Publish replays soon after the live session.

Interviews

Interviews with your consultants, or with industry guests, can be edited into short clips of single answers. Use name titles, clear audio and consistent framing. Confirm guests agree to clips being shared separately. Keep framing the same for every guest.

Case videos and approvals

A case video featuring a client needs the client's written approval of the final edit, including any outcomes stated. Keep claims specific and accurate, and remove anything confidential. If a client cannot appear, a consultant describing an anonymised case can still be useful.

Building a video library

1. 01

   Topics

   Questions clients ask.

   Output: Topic list

2. 02

   Record

   Short insights and webinars.

   Output: Footage

3. 03

   Edit

   Clarity, text, captions.

   Output: Videos

4. 04

   Organise

   Library on your website.

   Output: Video library

Example: video for a tax consultancy

Before publishing

A credible, plain style

Clean titles, consistent colours, minimal music and clear audio suit professional services. Flashy effects can undermine credibility. Diagrams should be simple and accurate. Keep title cards consistent across the library.

Keeping content current

Insight videos about rules or markets can date. Note the recording date, review older videos periodically and remove or update those that no longer apply.

Sole consultants

If you work alone, a short series of insight videos recorded in one session, with consistent framing and light, can give your website and LinkedIn presence a steady supply of content without much time each month.

Simple diagrams

A framework, a process or a before-and-after comparison can be shown with a simple on-screen diagram built in your brand colours. Keep diagrams uncluttered and on screen long enough to read. Detailed slides can be shared separately.

Videos for LinkedIn

Consultants may share video on LinkedIn, where viewers may scroll with sound off. Square or vertical versions with captions and a clear first line suit the feed. Check LinkedIn's current guidance on video when exporting.

Videos in proposals

A short personal video introducing a proposal, or a relevant case video, can make a proposal stand out. Keep it brief and specific to the client, and send it as a link rather than an attachment.

Accessible videos

Captions, clear audio and readable on-screen text help every viewer, including those with hearing or sight differences and those watching muted.

Recording tips

Record in a quiet room, with a microphone close to you and light from the front. A plain, uncluttered background suits professional content.

Endings

Close each video with a short card inviting viewers to get in touch or read more, rather than a hard sell. For advice-based videos, remind viewers to seek advice on their own situation.