Pricing and quotation guide
Animated infographic design cost
Animated infographic costs depend on how much work the data needs before design, how many findings and charts are animated, how complex each chart is, whether illustration or maps are added, whether there is a voice-over and whether static versions and update-ready files are included. Simple growing bars for three findings are a contained job. A long sequence with maps, illustrated scenes and narration takes considerably longer. Building for easy updates may add a little now and save more next year.
This guide covers cost drivers, sizes, pricing approaches, data preparation, comparing quotes and judging value.
Illustrative diagram
What drives infographic cost
- Data preparation
- Scattered or inconsistent data takes time to sort.
- Findings and charts
- Each chart is designed and animated.
- Chart complexity
- Maps and multi-series charts take longer.
- Illustration and narration
- Scenes and voice-over add production.
- Versions and updates
- Static versions and update-ready builds add a little.
Costs paid to third parties (separate from our fees)
- Data analysis or research
- Voice-over and music
- Map data licences
- Translation
Ask whether data preparation is included or whether the quote assumes a clean data sheet.
Projects compared
| Project | Typical scope | Relative cost |
|---|---|---|
| Simple | Three findings, bar and line charts, captions | Lower |
| Standard | Five findings, a map, voice-over, static version | Moderate |
| Extended | Many findings, illustrated scenes, several versions | Higher |
How infographics are priced
Fixed project
Suits you when
- Findings agreed
Watch out for
- Charts included
- Static version included
Per finding
Suits you when
- Scope may change
Watch out for
- Price for complex charts
Annual update
Suits you when
- Refreshing yearly figures
Watch out for
- Update price once built
Data preparation
If figures are spread across documents, use different periods or contradict each other, sorting them into one checked sheet takes time before any design. Preparing the data yourself, with sources and periods noted, can lower the cost and speeds the project up.
Chart complexity
A single bar chart growing is quick. A map with regions highlighting in turn, a chart with several series, or an illustrated scene around the data takes longer. Count the complex charts, since they drive much of the cost.
Example: an annual update
Illustrative example — not a client case study
Situation: A housing association commissioned an animated infographic last year and wants this year's figures.
- Because charts were built for updates, values are swapped from the new data sheet.
- One new finding is added at a per-finding rate.
- The static version is regenerated from the same files.
What this shows: The update cost much less than the original project. This example is illustrative.
Comparing quotes
Check data preparation, number of findings and charts, chart complexity, illustration, voice-over, captions, static version, update-ready files, figure checks and revision rounds.
Judging the value
Value shows in figures that audiences remember and understand, and in reuse across reports, presentations and social posts. An infographic built for updates keeps paying back each year. Count each report, post and slide that reuses the charts.
Keeping the cost down
Prepare a clean data sheet, choose a few strong findings, prefer simple chart forms, use captions instead of voice-over if suitable and ask for update-ready files. Agree the number of findings in writing before work starts, and keep later additions to a separate quote.
Narration
A voice-over explaining each finding helps viewers who find charts hard to read, but adds the artist's fee and licence. Captions stating each finding can do a similar job at lower cost, and work for muted viewing too.
Static versions
A static version, built from the same charts, adds little and serves reports, printed materials and people who prefer to read. It is worth including. It also gives readers a version they can print, quote or read at their own pace.
Revision rounds
Changes to wording or chart style at the script and style frame stages are quick. Changes to figures after charts are animated mean re-timing those scenes, which takes longer and may be charged as extra rounds. Fixing the data sheet before animation is one of the most effective ways to keep the cost to the quote.
Clips and stills
Short single-finding clips for social posts and still images for reports can be exported from the same project with little extra work, if they are planned from the start. Asking for them later can mean re-laying charts for different shapes, which adds time.
Maps and licences
Maps can need boundary or base map data, and some sources have licence conditions for commercial or published use. Check the terms of any map data before it is used, and ask whether the quote includes preparing the map or assumes you supply it.
Questions about animated infographic design cost
What affects animated infographic cost?
Data preparation, number of charts, complexity, narration and versions.
Is data preparation included?
Check; some quotes assume a clean data sheet.
Do maps cost more?
They can, as they take longer to animate.
Is voice-over needed?
Not always; captions can state each finding.
Are updates cheaper?
Yes, if charts were built for updates.
Is a static version worth it?
Yes; it adds little and widens use.
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