Pricing and quotation guide
Amazon advertising audit cost
An Amazon advertising audit is usually a one-off cost, and one of the cheaper ways to improve ad performance because it tells you where to act. The price depends on how large and complex the account is, which ad types and marketplaces are included, how much history is reviewed, whether analysis is done against your margins, whether listings and stock are reviewed alongside ads, how detailed the report is and whether a walk-through is included. Because audits often find wasted spend, the fee can be repaid quickly if you act on the findings.
Covered here: cost drivers, audit sizes, pricing approaches, payback and comparing offers. No prices are given, because they depend on your account and provider; LetGetGrow sets out the cost for your project in a custom quotation.
Illustrative diagram
What drives audit cost
- Account size
- More campaigns and products take longer.
- Ad types
- Brands and display campaigns add review.
- Marketplaces
- Each country is analysed separately.
- History
- Longer periods give fairer results but take longer.
- Listing review
- Checking listings and stock adds work.
Costs paid to third parties (separate from our fees)
- Your time gathering margins
- Fixes carried out afterwards
- Listing improvements
Ask whether the fee is credited if you later commission management.
Audits compared
| Audit | Typical scope | Relative cost |
|---|---|---|
| Quick review | Search terms and top campaigns | Lower |
| Standard audit | Full Sponsored Products account with margins | Moderate |
| Full audit | All ad types, marketplaces, listings and reporting | Higher |
How audits are priced
Fixed fee
Suits you when
- Scope clear
Watch out for
- What is included
Free or low-cost audit
Suits you when
- Offered as a lead-in
Watch out for
- Depth and independence
Credited against management
Suits you when
- Likely to hire
Watch out for
- Report still yours
Payback
If an audit identifies spend on search terms that never convert, adding negatives stops that spend from the next day. Comparing the fee with monthly waste found gives a rough payback period. The value depends on acting on findings, not on the report itself.
Free audits
Some agencies offer free audits to win management work. They can be useful, but may be brief and aimed at showing problems only the agency can solve. Ask what a free audit includes and whether you receive a written report.
Example: choosing audit depth
Illustrative example — not a client case study
Situation: A beauty brand advertises in two marketplaces with all three ad types.
- A full audit is priced alongside a standard audit of the main marketplace's Sponsored Products.
- The brand starts with the standard audit, where most spend sits.
- Findings and payback guide whether to audit the rest.
What this shows: The brand spent where the money was before widening scope. This example is illustrative.
Comparing quotes
Check ad types, marketplaces, history reviewed, margin analysis, listing review, report format, walk-through and whether the report is yours to use freely.
Keeping the cost down
Prepare margins per product, export reports yourself if the service works from exports, limit scope to the main marketplace first and accept a concise report. Ask for findings ranked so you can act on the top items first.
Margin analysis
An audit that judges ACOS against your margins needs your product costs and fees. Supplying them in an organised sheet saves time and makes the analysis more useful than one based on averages.
Repeat audits
Later audits are often cheaper because the baseline exists. A yearly audit, even of a managed account, is a good check. Keep the first report for comparison.
Choosing scope
In many accounts, most spend sits in Sponsored Products in the main marketplace, so a standard audit there often finds the biggest issues. Adding Sponsored Brands, display ads and other marketplaces widens the picture at extra cost. Start where spend is greatest, then decide whether a wider audit is worthwhile based on what the first finds.
History reviewed
A few months of data gives a fairer picture than a few weeks, especially if the account has seasonal peaks. Longer periods take slightly more analysis but reduce the risk of reacting to short-term noise.
Walk-through
A short call to explain findings adds little to the cost and helps your team understand and act on the report.
Including listings
Reviewing images, reviews, prices and stock for advertised products adds some time, but it often explains why ads underperform. If ads point to listings that cannot convert, fixing the listings may be worth more than any campaign change.
The cost of acting on findings
Budget for the time or fees to make the recommended changes. Some, like adding negatives, are quick; restructuring campaigns or improving listings takes longer. An audit that ranks actions by effort helps plan this.
Questions about Amazon advertising audit cost
What affects ad audit cost?
Account size, ad types, marketplaces, history and listing review.
Are free audits worth it?
They can be; check depth and whether you get a written report.
How quickly can an audit pay back?
Quickly, if it finds waste you then stop.
Is the fee credited against management?
Sometimes; ask.
How do we reduce the cost?
Prepare margins and start with the main marketplace.
Should we audit a managed account?
Yes, yearly is a good check.
Request a Custom Quote
Ask about Amazon advertising audit cost
Thank you — your enquiry has been sent.
We have received your message and will reply by email. If you need to add anything, email info@letgetgrow.com.